Building Corporate Relationships Through Flowers
Over six years, we've learned that successful business gifting isn't about flawless arrangements—it's about mastering the delicate art of professional relationships and the timing that truly matters.
How We Solved the Corporate Gifting Puzzle
In 2019 we kept hearing from clients the same frustration: "Beautiful flowers, but they arrive after the meeting." That made us realize we weren't just arranging blooms—we were shaping moments that can make or break business relationships.
The Timing Breakthrough We Discovered
Our turning point came when a client faced a sudden schedule shift in 2023. Their key investor meeting was moved up three hours, and they needed deliveries to match. Rather than saying it was impossible, we created what we now call flex-timing—arrangements that look perfect whether they arrive at 9 AM or 2 PM.
"Now we craft arrangements with multiple 'peak moments' across the day, so your flowers never look like they're waiting around."
Our Problem-Solving Process
We built this approach after seeing too many well-intentioned gifts create awkward moments instead of meaningful connections.
The Context Discovery Phase
We learned the hard way when a congratulatory arrangement arrived during a difficult restructuring announcement. Now we ask the questions florists usually skip: What’s happening in your business right now? What mood do you want to convey?
Recent example: A client wanted to celebrate a partnership, but their partner company was dealing with a family tragedy. We shifted from a bright celebration to thoughtful support—same partnership acknowledgment, a completely different emotional approach.
The Practical Reality Check
Beautiful arrangements that nobody can maintain become awkward within days. We figured out how to design for real office environments—air conditioning, changing light, busy receptionists who might forget to add water.
Our "office-hardy" selections include flowers that dry gracefully instead of wilting dramatically, and arrangements that look intentional even when they aren’t perfectly cared for after a busy week.
The Follow-Through Innovation
We found that the real impact happens after delivery. A client noted that visitors asked about their flowers weeks later, still looking fresh. That’s when we realized we weren’t just delivering gifts—we were sparking ongoing conversations.
Now we include subtle care notes that help the recipient keep arrangements looking professional longer, plus seasonal refresh options for clients who want to maintain a polished impression year-round.
The People Behind the Process
We aren’t your typical florists, and that’s likely why our approach works. Our backgrounds in business consulting and hospitality management taught us to view gifting as relationship strategy, not just decoration.
Avery Chen
Lead Design Curator
Former hospitality manager who noticed how flowers shape guest experiences in premium settings. Avery brings that same focus on environmental psychology to corporate spaces, understanding how floral choices influence business conversations and first impressions.
Jamie Brooks
Client Relations Director
Started in business consulting before realizing that successful partnerships often rely on thoughtful gestures that many companies miss. Jamie specializes in timing, cultural considerations, and the subtle art of building business relationships through meaningful gifts.
